Mohamed’s eyes were opened when he realized he once again had failed to recive the accredited speaker designation. Why?! My subject was so interesting, I delivered it well, it was presented wonderfully. But he realized a little too late that ,When you  try to speak to everyone, you end up speaking to nobody. His the turning point came when he received an email from the selection comitee for accredited speakers. It had one line that highlighted a crucial truth—a truth that sparked his book, his speaking career, and a massive shift in his approach. The key discovery was that by narrowing his focus to a slice of his Expertise and doing that ONLY, then people could recognize him and know who he was.

The line was, "we are looking for someone who is serving and doing good in their industry".  Up until that point, Mohamed had been giving speeches based on his own interests,  and topics outside his expertise. But after that email, everything changed. The phrase "doing good in thier industry" clicked for him, and from that moment, he began to focus on what truly set him apart—his unique value in his field.

"Surprisingly, paradoxically, when you narrow down the niche, you get more audiences because less people speak in that. So you become one in 10 rather than one in 1,000—you become one out of 10 only, who provide this slice, if not the only one. By the way, this is the title of my new book."-Mohamed Shukri

It is fascinating that Mohamed described how he went from speaking about almost anything to speaking about only a "slice" and because he took a very narrow slice he became know as the go do guy for Safty in his industry. That is a. perfect example of how hyper narrowing his speaking focus to safety for electrical engineers has made him stand out in a competitive market. The more specific your niche, the higher your chances of being recognized because you go from Thousands who speak on the generalities to the few who speak in specifics.

Dilip reinforced this by highlighting his work with Head Start, which he deeped "exposure for a worthy cause." Headstart is a preschool organization he is personally connected to their cause from hands on expereince. He focused on his experience not on generalities. He didn’t just speak for them; he became part of their story, which made his messages even more powerful.

How do you find your voice?  Dilip gave this key to narrowing your niche:

By speaking to many audiences, gathering feedback, and refining your skills until, one day, you realize: This is who I am, and no one else can replicate me. No one else can tell my story the way I do.

When people hear your story, they’ll know it’s uniquely yours—not borrowed from a book or modeled after someone else’s life. You don’t have to imitate when the story is authentically your own. That’s what authenticity and integrity are all about—powerful in their own right.

Now, combine that authenticity with what Mohamed said about narrowing your niche, and you discover your unique value to the world. That’s when your voice resonates at its highest level.

Key Lesson:

Find a turning point in your life that connects with your career. Build a speech around it. Your story will resonate more deeply with your audience.