Sharon Lechter
When it comes to shaping lives and transforming mindsets, Sharon Lechter’s legacy speaks volumes. Best known as the co-author of Rich Dad, Poor Dad, Sharon’s work has empowered millions to achieve financial literacy and personal success. In a recent interview on the Levelin’ Up Podcast, Sharon shared powerful lessons from her career and her groundbreaking book, Outwitting the Devil. This post dives deep into her insights, blending her wisdom with personal reflections and actionable steps for leaders and entrepreneurs.
Power of Association
In Fall 2022, I had the privilege of meeting Sharon Lechter for the first time at the Boulder Country Club during a regional event. I was sitting in the front row and was able to connect with her message about the importance of being in the right place, at the right time, with the right people. I vividly remember her giving me a hug when I told her that Rich Dad Poor Dad had helped change my life. She gently corrected me, saying, "No. You changed your life. This was just information you needed at the right time to make it happen. You were the one who implemented the ideas, so you get all the credit for the success—or the failures."
What I didn’t know at that moment was how profound the power of association would become in my life. Nearly two years later, in the basement event space of my coach, Dr. Greg Kimble, we set up this interview. It was years of growth in the making to bring this conversation to life.
At that event, Sharon encouraged me to write my story and share it, believing it would help people. She explained that there are people only I can connect with, and my story could serve as a catalyst for change—just like Rich Dad Poor Dad was a catalyst for me.
Relationships Are Your Greatest Asset
Sharon shared a story about how collaboration and authentic relationships opened doors she never imagined possible.
“Your network isn’t just your net worth—it’s your lifeline. Every relationship holds the potential for growth and opportunity.”
This reminded me of the power of connection in my own life. The people you surround yourself with will challenge and inspire you to reach new heights.
From Fear to Faith
While at the Summit, Sharon left a signature in my copy of her book Outwitting the Devil, which read:“From Fear to Faith.”
After reading this book multiple times, those four words encapsulate the essence of the book. It emphasizes how fear can keep us stuck in a cycle of inaction. Sharon shared a personal story during the interview about nearly letting fear stop her from pursuing a life-changing opportunity.
“Fear isn’t real—it’s just a story we tell ourselves. The moment you rewrite that story, you reclaim your power.”
Sharon’s advice? Acknowledge your fear, but don’t let it control you. Transformation begins when you choose faith over fear and take intentional action toward your goals.
“One’s dominating desires can be crystallized into their physical equivalents through definiteness of purpose, backed by definiteness of plans, with the aid of nature’s law of hypnotic rhythm and time” (Hill, 2011, p. 251).
The Power of “Why Not?”
One of the most transformative stories Sharon shared was her “Why Not?” mindset. Early in her career as an accountant, Sharon faced an opportunity to partner on a deal that would propel her into the realm of entrepreneurship. Overwhelmed by the decision, she turned to a yellow legal pad and created a pros and cons list—but she could argue both sides of the equation. The decision to move forward seemed daunting, and the challenges were enough to make anyone hesitate.
Instead of stepping back, Sharon wrote a simple, yet profound question at the top of her legal pad:
“Why not?”
This mindset shift changed everything for her. She took the deal, and it ended up being one of the biggest learning opportunities of her career. Whether it was leaving a corporate job, co-authoring one of the most influential financial books in history, or starting new ventures, Sharon used “Why not?” as a call to action—a challenge to embrace the unknown and trust in her potential.
Her story reminded me of a pivotal moment in my own journey. Like Sharon, I’ve often had moments of fear and doubt, but embracing the “Why not?” mindset has often been the key to breaking through barriers and finding new opportunities.
Own Your Story, Build Your Authority
Sharon stressed the importance of owning your story as a tool for connection and influence.
“Your story is your greatest asset. Use it to inspire and create impact.”
For Sharon, sharing her story didn’t just establish her credibility—it allowed her to connect with millions around the world. Her journey, challenges, and triumphs became a bridge that inspired others to take control of their lives.
Practical Steps for Leaders and Entrepreneurs
Sharon’s wisdom isn’t just inspiring—it’s actionable. Here are three steps to apply her lessons:
1. Ask “Why Not?”
Shift your mindset by asking: “Why not me? Why not now?” Instead of seeing challenges as barriers, view them as opportunities to grow.
2. Confront Your Fears
Write down the fears holding you back. By naming them, you take away their power and give yourself permission to move forward.
3. Invest in Your Story and Relationships
Reflect on your personal journey and find the narrative that connects with others. At the same time, prioritize building authentic relationships—they’ll propel you further than you can go alone.
Closing Thoughts: Be the CEO of Your Life
Sharon Lechter’s wisdom is a powerful reminder that we hold the reins to our own lives. Whether you’re launching a business, leading a team, or navigating personal growth, the key to success lies in embracing fear, owning your story, and asking, “Why not?”
As Sharon says, “You are the CEO of your own life.” Don’t wait for permission to step into your greatness—start today.
For more stories and insights, check out the full interview with Sharon Lechter on the Levelin’ Up Podcast.
Listen to other Levelin' Up Episodes here